About Us

Your Partner for XUPING Premium Fashion Jewelry

Our Story

Welcome to SCHMUGG

SCHMUGG was founded in August 2025 with a clear mission: making premium XUPING fashion jewelry accessible to you.

We are proud to present the complete product range of this renowned jewelry brand as a specialized provider, which has stood for exceptional quality and timeless design for decades.

Premium Quality Meets Modern Elegance

18-Karat Gold Coating

Premium
  • High-quality copper alloys
  • Luxurious 18-karat gold finish
  • Tarnish-resistant & waterproof

Innovative Technology

Waterproof
  • Waterproof premium technology
  • Suitable for everyday wear during showers & sports
  • Long-lasting shine without fading

Our Mission

Innovation and Trend Orientation

As a young company, we understand the dynamic trends of the European jewelry market.

  • Minimalist Y-chains and statement arm cuffs
  • Metallic chokers and floral XXL designs
  • Boho elements and trendy metal mixing

European Exclusivity

As a specialized provider for the European market, we know the preferences and requirements of our customers.

  • Carefully curated XUPING selection
  • Latest and most sought-after designs
  • From timeless classics to avant-garde creations

Our Values

Premium Quality

18-karat gold coating and first-class zirconia stones for impressive appearance and exceptional durability.

Waterproof

Innovative coating technology for everyday use – wearable while showering, exercising, or swimming.

Hypoallergenic

Nickel and lead-free, hypoallergenic and suitable for people with sensitive skin.

European Standards

GPSR compliant and SGS certified, meets strict European quality and safety standards.

Why SCHMUGG?

Our range includes the entire XUPING collection – from classic necklaces and elegant earrings to modern bracelets and exquisite jewelry sets. Variety for every taste and occasion.

SCHMUGG stands for responsible action. We rely on sustainable materials and environmentally friendly production processes to make premium fashion jewelry accessible to everyone.

At SCHMUGG, passion for high-quality jewelry, expertise in current trends, and the aspiration to offer our customers an exceptional shopping experience come together.

Discover the fascinating world of XUPING

Where premium fashion jewelry meets European elegance and makes every day a radiant experience. Each XUPING piece has been carefully selected to meet the highest quality standards.

Discover Collection